July 15, 2018

The Essential smartphone just got a massive boost from Amazon

10 August 2017, 12:38 | Dale Webster

Andy Rubin

Andy Rubin

With executives headed out the glass door, Andy Rubin's Essential is hurting in morale.

Amazon, Tencent, and Foxconn - Apple's manufacturing partner - have all come on board as strategic investment partners for Essential.

It's being reported by the Wall Street Journal that Amazon is among the companies which contributed to Essentials $300 million coffers. While those who pre-registered to purchase the handset are still waiting to get their hands on it, the company has confirmed Amazon and Best Buy retail availability for the Essential Phone.

"For all the good Android has done to help bring technology to almost everyone it has also helped create this weird new world where people are forced to fight with the very technology that was supposed to simplify their lives", wrote Rubin. Of course, these details aren't what most of us are after - while it's nice to know that Essential has the backing of big companies, many of us are far more interested in the phone's release date.

Earlier on Wednesday, the company announced that it's closed a new round of funding.

The phone's launch is delayed after Rubin, the creator of Google's Android, first promised a June release.

If you've been tiring of the wait for the Android co-founder's debut phone, it seems like your patience is about to be rewarded.

"Essential Products has a compelling vision and roadmap for connected devices that integrates voice technology in novel ways", Bernard said in the statement. This is in addition to Sprint being the exclusive carrier for the Essential Phone, though all versions will be unlocked and usable on all US networks. Other investors included Playground, which is Rubin's own startup incubator, venture capital firm Redpoint, and tech investors Vy Capital and Altimeter Capital.

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