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Airtel's 4G Phone Launched at Rs 1399 in Competition with Jio Phone
11 October 2017, 04:34 | Dale Webster
Indian telecom operator Bharti Airtel has selected Karbonn Mobiles to launch affordable 4G smartphone in India
Needless to say, Airtel has teamed up with Karbonn to launch Karbonn A40 Indian 4G smartphone to counter the JioPhone. The alliance between Airtel and Karbonn is part of Airtel?s Mera Pehla 4G Smartphone initiative, and more handset makers will be added to the program in due course. The "cash refunds" will be made in the form of payments to the user's Airtel Payments Bank account.
In a related development, British telecom giant Vodafone and India's Idea, in their bid to consolidate their market share with the advent of Reliance Jio are merging into a single brand and also planning to bring Airtel Karbonn A40 Indian-like budget smartphone to take on the Reliance JioPhone.
Now if I talk about the phone, Karbonn A40 Indian comes with 4-inch WVGA touch display and runs on Android Nougat. It ships with a 1400 mAh battery which Karbonn claims can offer standby time of 200 hours and talk-time of up to 4 hours. The device offers a single SIM card slot with 4G LTE and VoLte capability. The processor is supported by 1GB of RAM and 8GB of internal storage. So, besides the smartphone upfront cost of Rs 2899, the customer needs to spend Rs 6084 in next three years to acquire the phone for Rs 1399.
What is Rs 169 Special Plan for Airtel 4G Phone?
Commenting on the association with Airtel, Pardeep Jain, Managing Director, Karbonn Mobiles said, "Karbonn is proud to announce its association with Airtel in order to provide exciting offers through bundled services".
While Airtel mentions users can make recharges of any denomination, the company is offering a bundled plan of Rs. 169 per month to ostensibly simply the eligibility. Rs 169 will give the customer unlimited calling along with 500MB of data per day and is valid for 28 days. Karbonn A40 Indian has a full touchscreen plus dual SIM slots, and offers access to all apps on Google Play Store, including YouTube, Facebook and WhatsApp. Other key features of the smartphone include 4G, VoLTE, Bluetooth and Global Positioning System. "This is yet another step in our ongoing journey to deeply understand customers and bring innovation that delights them".
He said, "We plan to partner with multiple manufacturers to bring affordable smartphone options to the market and build an "open ecosystem" of low-priced devices".
After 18 months, they will get a refund of Rs. 500, and another Rs. 1,000 after 36 months: a net reduction of Rs. 1,500.
Customers must recharge worth Rs 3,000 within the first 18 months to claim the first refund installment of Rs 500 and another Rs 3,000 recharge over the next 18 months to claim the second refund installment of Rs 1,000.
Consumer Business & CMO, Bharti Airtel said, "As the market leader and pioneer of 4G services in India, Airtel's aspiration is to digitally empower every Indian with high-speed data access".
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