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12 October 2017, 03:28 | Joann Bryant
Fashion giant Gucci has committed to being fur-free from next year, starting with its spring-summer 2018 collection.
Alessandro Michele, appointed as the brand's Creative Director in 2015, is said to have led the initiative.
Italy's Gucci will stop using fur in its designs from next year, joining a growing number of fashion houses looking at alternatives after coming under pressure from animal rights activists and changing consumer tastes. "I sensed that immediately on meeting Alessandro for the first time", Mr Bizzarri said in a statement.
"With the help of HSUS (Humane Society of the United States) and LAV (an Italian animal rights organization), Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better".
The brand's latest SS18 collection was noticeably fur-free and marks the beginning of Gucci's policy to be more animal-friendly. So we commend Gucci's compassionate decision, and for helping to ensure that the future of fashion is fur-free'.
The fashion house is owned by luxury holding group Kering, which also has designer Stella McCartney as another fur-free brand under its umbrella.
Gucci joins brands like Calvin Klein, Ralph Lauren, Tommy Hilfiger, and Armani in banning fur in their clothing and accessories.
The brand now sells a wide selection of furs, perhaps most notably their Princetown fur-lined leather mules.
"Do you think using furs today is still modern?"
Gucci says it will no longer use mink, coyote, raccoon dog, fox, rabbit or all other species specially bred or caught.
It's a happy day for our furry friends everywhere - luxury label Gucci has announced that it will be going fur-free. "For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion".
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