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profishingrods.com December 12, 2018


Ikea Pregnancy Test in Ad for Crib Is Newest Marketing Gimmick

12 January 2018, 09:51 | Joann Bryant

Ikea Asks You to Pee on Its New Ad

'Peeing on this may change your life': Ikea advert doubles as free pregnancy test and discount voucher

There is a certain area of the ad that acts as a pregnancy test, and like most pregnancy tests, you pee on it, wait the appropriate amount of time, before getting your answer.

IKEA just released a one-of-a-kind new advertisement that requires you to pee on it to reveal a discounted price on one of its popular items.

The ad is understandably turning a lot of heads, and some are calling it sexist.

IKEA Sweden spokesman Magnus Jakobsson told CNBC you don't need to hand in the ad with urine on it, you simply join IKEA's Family Club.




It could even double as an actual pregnancy test, which could cause a few shocks if you were peeing on it as a joke. Life contains those magical, life-changing moments, and IKEA wants to be right there when they happen. The Netherlands-based furniture company has recently come about with the idea of urging women to pee on their newspaper ads to earn discounts. In order to scale up the technology as well as make it work in the format of a printed ad, Mercene Labs used its experience developing surfactant materials for microfluidics and medical diagnostics.

The ad is now running in the Swedish magazine Amelia, according to Adweek. "There are no plans to place this ad in other markets, including the U.S".

"The pregnancy test strip was used as a starting point, which relies on antibodies that bind to the pregnancy hormone hCG, resulting in a color change".

The concept has some doubters on social media.



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