It could even double as an actual pregnancy test, which could cause a few shocks if you were peeing on it as a joke. Life contains those magical, life-changing moments, and IKEA wants to be right there when they happen. The Netherlands-based furniture company has recently come about with the idea of urging women to pee on their newspaper ads to earn discounts. In order to scale up the technology as well as make it work in the format of a printed ad, Mercene Labs used its experience developing surfactant materials for microfluidics and medical diagnostics.
The ad is now running in the Swedish magazine Amelia, according to Adweek. "There are no plans to place this ad in other markets, including the U.S".
"The pregnancy test strip was used as a starting point, which relies on antibodies that bind to the pregnancy hormone hCG, resulting in a color change".
Brookfield to buy Westinghouse for US$4.6bn
So why is Brookfield buying? Hillsdale Investment Management Inc. raised its stake in shares of Brookfield Business Partners L.P. The Japanese electronics giant incurred massive losses from the company.
Mormon church head Thomas Monson dies at 90
Though Prop 8 passed, it was eventually struck down as being unconstitutional, and that wasn't the end of Monson's anti-gay work. He lowered the qualifying age of missionaries for both men and women, sparking an increase in the number of missionary members.
Eliot Wolf interviewing for Packers GM job Thursday
Two-time NFL MVP quarterback Aaron Rodgers is expected to return to full health next season following a collarbone injury. According to reports, the Packers have fired Offensive Coordinator Edgar Bennett and Quarterback Coach Alex Van Pelt .
Wenger: I don't know what's in Sanchez's head
"How do we cope with that?" Massive players have left this club and the club will always be in a strong position on that front. Arsenal will be looking to return to winning ways this weekend when they take on Nottingham Forrest in the FA Cup this weekend.