February 16, 2019

New Gerber Baby First With Down Syndrome

09 February 2018, 02:59 | Randall Craig

Gerber announces first “spokesbaby” with down syndrome

Burger Proposal on the menu this Valentines Day

And for the first time in 91 years - Lucas will be the first child with down syndrome to represent Gerber. Lucas Warren, the new Gerber baby for 2018, will appear in all the company's social media campaigns, as well as in the future company's ads and commercials. According to reports, Lucas' mother did not expect him to win the title.

"Every year, we choose the baby who best exemplifies Gerber's longstanding heritage of recognizing that every baby is a Gerber baby", Bill Partyka, CEO and president of Gerber said.

Netizens have applauded the decision of the brand as the move will support children with special needs and will help the society accept them just as others.

The company has been holding this contest since 1927, year-after-year, without interruption.

"Having this role model with this gorgeous little boy, Lucas, who you can just tell he's full of life and sparkle and energy".

Today, early childhood nutrition leader Gerber® announced a sweet new edition to the Gerber Family with the results of their eighth annual Gerber Baby Photo Search.

With his contagious smile and adorable bowtie, Lucas was chosen out of 140,000 entries to be this year's Gerber spokesbaby.

A press release from Gerber said Lucas "won the judges over with his glowing and giggly smile".

The winning photo of Lucas, submitted by his mom, Cortney Warren, to the Gerber Spokesbaby contest. He will also receive $50,000, which his parents plan to put toward his education.

"He may have Down syndrome, but he's always Lucas first", said Cortney.

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