January 23, 2019

"Fifty Shades Freed" dominates North American box office

12 February 2018, 06:06 | Regina Holmes

Fifty Shades of Grey lead pair Jamie Dornan and Dakota Johnson bagged the worst actor awards

Fifty Shades of Grey lead pair Jamie Dornan and Dakota Johnson bagged the worst actor awards

Other new releases just couldn't match Dakota Johnson and Jamie Dornan's work this weekend.

The final installment of Universal's erotic trilogy based on the books of E.L. James is on track to debut with about $38.8 million from 3,768 theaters in the USA and Canada this weekend, outpacing fellow newcomers Peter Rabbit and 15:17 to Paris while unseating Jumanji: Welcome to the Jungle.

The "Fifty Shades" cultural fever ended a long time ago: Most readers discovered that a little of James's writing goes a long way.

In North America, Fifty Shades Freed's opening weekend audience was 75 percent female and 55 percent under 30.

It's a good weekend to be Mrs. Grey!

Universal's "Fifty Shades Freed" dominated North American box office in its opening weekend with an estimated 38.8 million US dollars, pushing the "Fifty Shades" franchise total to over 1 billion USA dollars worldwide.

The Globe's top picks for what to see and do each weekend, in Boston and beyond.

The franchise has already taken in $1 billion at the global box office for Universal. Directed by Will Gluck, "Peter Rabbit" is based on the stories of the character of the same name created by Beatrix Potter.

Hollywood did not expect "Peter Rabbit" to register much interest.

Based on the true story of three Americans - Spencer Stone, Anthony Sadler and Alek Skarlatos - who helped thwart a terrorist attack on a Paris-bound train, the film comes as the third installment of director Clint Eastwood's unofficial trilogy about modern-day heroism, following Sully and American Sniper.

Another newcomer, Warner Bros.' "The 15:17 To Paris" opened in third place with an estimated 12.6 million dollars. The film notably stars non-actors Stone, Sadler, and Skarlatos as themselves. About 60 percent of ticket buyers were over the age of 50.

It's not just the biggest 2018 opener to date, or the number one movie in America right now, but Fifty Shades also took home $98.1 million worldwide from 57 total markets, and knocked down first place finishes in 54 of those 57 markets. While Freed's numbers are nowhere near the first movie's sensational take, topping the box office on a slow, pre-Black Panther weekend is still a fitting way to say "laters, baby" to a freaky, puzzling series.

"Jumanji: Welcome To The Jungle", last weekend's victor, slips to #4.

"This is the calm before the Marvel storm, " Dergarabedian said.

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