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Google to Ban Ads on Cryptocurrencies, Related Products
14 March 2018, 11:44 | Dale Webster
Google Trust & Safety ad removals in 2017
Google will use the same technology to ban cryptocurrency advertising as it uses against the promotion of counterfeit items or sexually explicit content. Facebook Inc. took a similar step in January, leaving the two largest web-ad sellers out of reach of the nascent digital-currency sector.
Fraudsters have moved into the cryptocurrency space to defraud internet users, and Google said it took down 3.2 billion adverts violating its advertising policies in 2017, almost double the number it removed in 2016.
The United States of America's technology company said it blocked 79 million adverts on its network for attempting to send people to malware-laden sites, and removed 400,000 of these unsafe sites previous year. Last year, we were able to remove more bad actors from our ad ecosystem than ever before, and at a faster rate.
Last year, we removed 320,000 publishers from our ad network for violating our publisher policies, and blacklisted almost 90,000 websites and 700,000 mobile apps.
The Google ads team emphasized that advertisers need to value "respecting the user experience more than the ads".
Google will ban any cryptocurrency- or initial coin offering (ICO)-related ads starting in June, the company announced in an update to its Advertising Policies document.
It also blocked 66m "trick to click" ads, which often appear as system warnings to deceive users into clicking on them.
Search giant, Google pulled down 3.2 billion adverts that violated its advertising and publishers policies in 2017, in Nigeria and other part of the world. In addition, the restriction will apply to Google's both proprietary and affiliated advertisement platforms.
According to the document, ads related to "cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice)" will no longer be allowed on Google's AdWords platform.
The most popular cryptocurrencies largely remained unfazed by the news. That's up from 1.7 billion in 2016. The company suspended 7,000 customer accounts for ads that impersonated a news article - what Google calls "tabloid cloaking" - and blocked more than 12,000 websites for copying information from other publications.
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