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16 May 2018, 01:41 | Joann Bryant
Prime Perks: Amazon Dangles Discounts For Whole Foods Shoppers
But you'll need to be a Prime member to get the deal.
On Wednesday, Whole Foods launched a much-awaited loyalty program that provides exclusive discounts to the Prime customers, including a discount of 10 percent off on hundreds of items on sale and weekly specials in a rotation. The savings are only available in Whole Foods' Florida stores and they'll come to Whole Foods locations nationwide starting the summer. And it already offered special coupons to Prime members to help them save more at times - like when it discounted Thanksgiving turkeys, for example.
The company said it will also start offering "weekly deep discounts on select best-selling items" for Prime members, too. These will be labeled in store with yellow "10% off" sale signs, and "Prime Member Deal" signs, respectively.
The company said, however, that the integration of Whole Foods was among the fastest startups of a new Prime program.
Amazon has already fiddled with prices at Whole Foods to refashion its image as wallet-busting seller of healthy foods.
The companies also launched two-hour delivery from Whole Foods via Amazon's Prime Now service in 10 cities across the US, with more to come this year, Amazon says. Eligible Prime members also receive 5 percent back on Whole Foods Market purchases when using the Amazon Prime Rewards Visa Card. "Well they are, if they only buy the handful of good deals on the card and nothing else", said David Livingston of DJL Research, a grocery industry market research firm. Amazon cut prices on many items at Whole Foods upon completing the acquisition a year ago, as part of its broader push into physical retail stores. Prime members can give in their cell numbers or scan an app to receive the discounts at the checkout.
Since Amazon bought Whole Foods Market in August of a year ago, it has been reducing prices at the stores which, though popular, had always been known by the nickname "Whole Paycheck".
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