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YouTube just added songwriter, label and publisher credits to millions of songs
17 May 2018, 07:08 | Joann Bryant
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YouTube is now live with their newest feature which credits songwriters, labels and publishers on premium music videos as well as fan-uploaded content. According to Pitchfork, the platform's "music in this video" feature will include information about the producers, the writers, and the publishers in addition to the performing artist.
The new section will show up on over half a billion videos. Even before the announcement, several artists, including John Mayer and songwriter Ross Golan, expressed the importance of crediting everyone who worked on a given song.
YouTube is adding a new music ID feature. If a fan-made video, for example, matches with content within the database, the copyright owner will be consulted to decide whether the offending video will be blocked from the platform, track the video's viewership statistics, or share the revenue from ads with the uploader.
YouTube follows in Spotify's footsteps-the streaming service added credits back in February. The additions arrive as YouTube readies a music subscription service under the tutelage of global music head Lyor Cohen - which has been rumored since late a year ago.
JT Meyers, CEO of mtheory, commented: "Artists invest significant creative energy and financial resources to create compelling music videos".
During the presentation last month of the Global Music Report, the record biz took a swipe at YouTube and other on-demand platforms which claim "they are not legally responsible for the music they distribute on their site".
Björn Ulvaeus of Abba noted, "The songwriter is every bit as important as the artist and deserves recognition".
"What YouTube has done by making credits a priority to its platform will allow a better music experience for all".
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