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Revamped YouTube Music is Google's latest effort to take on Spotify
18 May 2018, 03:44 | Cameron Gross
YouTube Music officially available for users
YouTube's two new paid-for offerings focus on music and ad-free, premium video content. YouTube Music, which will have a "reimagines mobile app" and desktop site, promises to go head-to-head with Spotify, offering the same music but with extra playlists, covers, remixes, live versions and music videos - as well as Google's powerful search capabilities for music discovery.
To kickstart the process, YouTube has made a decision to revamp and rebrand their paid service: YouTube Red; and relaunch YouTube Music as a standalone and bundled service, whose primary aim is to take on Spotify.
YouTube Music will be available as a free ad-supported tier, much like Spotify, or you can lose the adverts and gain offline listening with a YouTube Music Premium subscription for $9.99 a month. The new project will initially operate in five countries: USA, Australia, New Zealand, Mexico and South Korea, that is, in existing markets YouTube Red.
As part of the shift, YouTube is overhauling the existing YouTube Music app, which is now available free with ads or ad-free with a YouTube Red subscription.
The past several months have been rife with rumors about Google's plans to revamp its music service as a way to compete more aggressively with Spotify and Apple Music, now the towering figures of music streaming. The YouTube Red is similar to YouTube but offers ad-free, paid streaming service. To differentiate itself from the leading music-streaming apps, YouTube is playing up its exclusive content and personalised recommendations. Now, the tech giant has officially announcedYouTube Music.
When YouTube Music launches, Google Play Music will still be available. The existing YouTube Red and Google Play Music subscribers will get the features they currently enjoy for the same price they pay right now.
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