January 23, 2019

Heinz Change Salad Cream Name After 104 Years

08 June 2018, 03:45 | Joann Bryant

TESCOHeinz is considering the name change for the first time in 104 years

Heinz Salad Cream could be renamed ‘sandwich cream’ for this surprising reason

Journalist Robyn Cottle dressed as superhero with placard campaign outside the heinz building at the shard of london to save our Heinz sandwich cream name change to sandwich cream after over 100 years with Salad Name.

The consumer giant Kraft Heinz recently surveyed its customers and found that only 14 per cent of people who bought salad cream actually used it to dress their salads.

This is not the first time that the brand has come under threat.

Georgina Fletcher, Asda condiments buyer, said: "No matter if you drizzle it over your salad or spread it on your sandwiches, Salad Cream is Salad Cream".

"Sandwich cream" has yet to be confirmed, but appears a likely choice for the brand. Which is a bit like changing the name of tomato ketchup to "chips sauce" or HP renaming its sauce something like "bacon sandwich lubricant" or milk suddenly being called "cereal softener" or "tea lightener".

Maybe Heinz should say millennials think it's cream you put on your face while eating salad, like some sort of protective covering?

One fan said: "Sandwich cream?".

Salad Cream uses more vinegar than oil whilst mayonnaise is the other way round.

United Kingdom sales of the brand dipped 5.4 per cent to £28.8million past year.

'There are consumers now who haven't grown up with the brand in the household and just don't know about the iconic zingy flavour or what to eat it with'.

But now the company's new American owner Kraft Heinz want to give the product an overhaul as it turns out Brits aren't using it for what it was originally intended; salad.

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