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KFC creating vegetarian version of its fried chicken in United Kingdom
10 June 2018, 10:44 | Joann Bryant
The new meals will use the Colonel’s secret seasoning
The menu shake-up comes as part of KFC's pledge to cut its calories per serving by 20 per cent, as well as introducing a range of meals under 600 calories, in the coming years.
United Kingdom health officials have launched a campaign that encourages people to aim for 400 calories for breakfast, 600 for lunch and 600 for dinner, plus balanced choices in between.
Fast food chain, KFC is testing out a new recipe in Britain by ditching its most famous and important ingredient: chicken.
Plant-based versions of fried chicken are already sold as fast food in the U.K at the vegan fast food company Temple of Seitan, which has three outlets in London, but the move by KFC would be the first time a major fast-food chain is putting fake chicken on the menu. "Once we've perfected the recipe, we're aiming to test with customers this year, and if all goes well, we hope to launch a new vegetarian option in 2019".
Some 14% of USA consumers, or 43 million people, regularly use plant-based alternatives to traditional foods, such as almond milk, tofu and veggie burgers, according to research firm NPD Group.
The company turned to its head of food innovation, nutritionist Victoria Robertson, to explain the company's plan for its creation.
KFC is not the only company looking to shake up its established menu.
"This is about providing choice, and offering delicious, signature KFC taste that just happens to be lighter", she explained. Burger King also offers alternative options such as a Morningstar veggie burger, vegan apple pie, and vegan French toast sticks.
KFC plans to introduce a faux meat alternative to its original chicken recipe in its aim to provide options to people with changing dining habits. As the Independentreported in May, the chain said it will begin offering healthier substitutes for fries as sides for free.
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