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10 June 2018, 09:30 | Joann Bryant
Alan Diaz Associated Press An IHOP sign at a restaurant in Hialeah Fla
The company has not disclosed the meaning of the new acronym. What does the "b" stand for? But for the Arab's on Twitter it made flawless sense, hysterically. IHOP tweeted and posted to its Facebook page this week that it plans to "flip" the "p" in its name June 11, sparking a flood of internet speculation about what the new "b" will stand for.
Burritos, Brexitfest, bacon, biscuits, along with several NSFW words have been thrown out as possibilities for the mysterious lowercase 'b'.
One user Chris Tadros pointed out in a tweet that it has always been "IHOB" for Arab parents. Hence, Arabs found a solution by choosing the closest alternative - the Arabic equivalent of the letter "b".
So for many Arabs, IHOP has always been known as IHOB.
"We're serious about the quality of food and our menu, and this name change really reflects that", IHOP's Executive Director of Communications Stephanie Peterson said, USA Today reports.
DINE Brands, which operates both the IHOP and Applebee's restaurant chains, said in the most recent fiscal year, IHOP stores generated sales of $3.3 billion. And yes, this entire thing could very well just be a publicity/bublicity stunt by the breakfast chain, which has 1,671 locations in the U.S.
As for what the "b" will stand for or whether the change will be permanent, the company said the mystery will be fully revealed on Monday morning.
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