January 22, 2019

IHOP Reveals "IHOb" Name Change Means "International House Of Burgers"

11 June 2018, 06:30 | Regina Holmes

The International House of Pancakes has been around since 1958. Many people chimed in with their guesses, including Questlove, the drummer from The Roots, who wanted to know if the b stood for "breakbeats". IHOP said Monday that it's temporarily changing its branding to IHOB with the B standing for burgers. "Our breakfast hasn't changed ... in fact, you can get pancakes with your burger at the same time", he added.

The wait is over, and the change has been revealed.

The brand finally pulled back the curtain on Monday and revealed that the "b" stands for burgers and is tied to a launch of a new line of burgers. The "b" is for burgers. Or are you like a lunch place with just burgers? He said that some fans were upset about the idea of IHOP even considering tinkering with the name.

According to CNN, the change is only temporary.

The shift to a focus on burgers does not seem to be settling well with breakfast lovers, though, with many already up in arms over the announcement. - Rebelez joked that diners could order a side of flapjacks and make their own pancake burger.

The new International House of Burgers is rolling out a menu with seven "ultimate steakburgers" with a variety of toppings.

The chain announced the unexpected, seemingly random switch last week via social media.

An IHOP restaurant serves customers on August 10, 2017 in Chicago, Illinois.

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