Other than the Twitter handle, IHOb didn't reveal details about its rebranding, including the cost or how it would affect more than 1,750 IHOP restaurants worldwide.
Steak n' Shake, which has been offering its signature Steakburgers since 1934, tweeted directly at IHOP (or IHOb, as they've rebranded their Twitter handle), saying, "A replica by definition can not be as good as the original".
"Not really afraid of the burgers from a place that decided pancakes were too hard", Wendy's said in another tweet. It then made a seriously introspective observation: "what is a burger if not a meat pancake between two other pancakes".
Legendary fried chicken purveyor Church's Chicken posted an Instagram photo that poked fun at the IHOP name change buzz.
The company, best known for their breakfast, has featured a limited burger selection on its menu, though the video seems to indicate that there will be a move to make burgers a more prominent menu item.
Don't worry, the change isn't permanent, according to the company.
CEO Welcomes Taliban's Three-Day Ceasefire Move
15 Afghan security personnel were killed in a Taliban attack in Kunduz province of #Afghanistan, reports said . Relatives of the victims mourn at a hospital after a suicide attack in Kabul on June 11.
Dwane Casey, Detroit Pistons agree to 5-year deal
The Detroit Pistons announced today an agreement with Dwane Casey to join the organization as Head Coach. The Raptors fired Casey, 61 , last month despite the team making the playoffs for five straight seasons.
DLC, New Game Plus Coming to Arkane Studios’ ‘Prey’
The DLC was unveiled during Bethesda's press conference that's taking place right now prior to the official E3 kickoff. Wolfenstein's VR mode on the other hand will be available as a standalone release sometime in 2019.
Monmouth Park: Not taking sports bets Thursday
Phil Murphy signs the bill permitting it. "In New York, we would go right to the corner store, to the bodega, and bet", Keys said. Under the change, the Golden Nugget could still take bets on sports including football, baseball and hockey, but not basketball.
Trump's tweets slam Canada and Trudeau anew from Singapore
The Canadian tariffs target $264 million in Minnesota products headed to Canada , adding $35 million to the cost of exports. Trudeau said he would continue to stand up for Canadian dairy producers and the country's supply management system.