March 20, 2019

Amazon Prime Day gets bigger, longer as retailer hunts for new subscribers

03 July 2018, 03:25 | Joann Bryant

A bigger Amazon Prime Day 2018 arrives July 16 with more deals, devices and longer hours

Amazon’s Prime Day a sales day for Prime members began in 2015 starting as a typical 24-hour day. It expanded to 30 hours last year and will be 36 hours long this year

The 24-hour (or sometimes more!) retail event gives Amazon Prime members access to unparalleled discounts on a range of products across the site.

The sale will kick off on Monday, July 16, at noon Pacific and go on for 36 hours, up from 30 hours previous year.

Watch a deal. You can use the Amazon App to preview, track and shop limited time Lightning Deals while at home or on-the-go with deal alerts. The new product launches around Prime Day will be from brands such as OnePlus, Nestlé, Marks & Spencer, Bosch, HP, Acer, Sennheiser, Seagate, Samsung, GAP, Asics and a few others.

Amazon Prime Day has fast become one of the biggest shopping events of the year, right up there with the juggernaut that is Black Friday when it comes to bargains.

"We have continued to see very healthy growth in Prime membership", Ghani said, adding that the company is focused on providing value for that membership price and "we feel that we do that handily".

You'll need to be a Prime member to take advantage of this deal and all the other deals due to land on Prime Day itself.

For those that can't wait, Amazon has already launched one deal ahead of the main sale with customers able to grab a four-month subscription to Amazon Music Unlimited for just 99p.

To stay on top of this year's Prime Day deals, bookmark this link, and download the Amazon App for iPhone or Android, which will reveal select deals every day from July 9th through July 15th.

Amazon Music Unlimited offers access to over 40 million songs which are all available both online and offline.

Prime day will last for 36 hours, ending at midnight AEST on 17 July. It's going to be a one-stop shop for the best Amazon Prime Day deals without you having to trawl through the listings. "More than 100 million paid Prime members around the world will find our best Prime Day celebration yet". Like I said, now's the time to get a Prime trial.

Every day leading up to Prime Day, members will discover all kinds of exclusive offers.

Offers that began today include discounts for the Echo Show, Amazon brands, Prime video, DVD and Blue-Ray, Amazon Music, Twitch Prime, Kindle Unlimited, eBooks and Audible.

Amazon India is said to have sold over a million products during last year's Prime Day sale, which was its first in India after launching Prime services in 2016 in the country.

Kindle Unlimited - Eligible Prime members can get three months of unlimited reading for no extra cost with a Kindle Unlimited membership.

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