Three years after making its debut, it is being reported that Apple Music has surpassed Spotify's paid US subscriber count. Citing a source said to be a US-based distributor, Digital Music News claims that it has seen a report which details the latest figures of several music streaming services, including Apple Music and Spotify. Sirius XM Satellite Radio, which does not offer the same on-demand music options, has over 33 million subscribers.
However, this comparison also indicates Apple Music is more popular in the United States than Spotify.
According to the publication, the new report also indicates that Apple's growth rate in 2018 has far outpaced Spotify's, which suggests that Apple Music's lead will continue to grow in the coming months.
The confidential information was part of a report that detailed the subscriber numbers of the various music streaming services. In the first day, Spotify notched 132.4 million streams globally while Apple Music counted 170 million. Spotify boasted a whopping 75 million paid subscribers as of May, shortly after the company went public.
In February, it was reported that the number of Spotify paid subscribers worldwide was double compared to Apple Music, but it was believed that Apple Music will catch up by the summer.
It's not entirely clear why Apple is beating Spotify in the U.S. - it could be mere brand loyalty - but it will be interesting to see how this corporate rivalry progresses in the coming months.
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