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12 July 2018, 04:13 | Devin Moran
YouTube will guide viewers to news websites during breaking news events in a bid to rectify its fake news problem
Following similar moves from Facebook, Apple and parent company Google, the initiative aims to add more weight to "authoritative" news sources over unverified conspiracy-style material on the platform.
In the coming weeks, YouTube will unveil the new features that will promote high-quality content, though the company won't necessarily delete problematic content outright.
YouTube users in the United States would now see information from third parties, including Wikipedia, alongside videos on a small number of well-established historical and scientific topics often been subject to misinformation, the video streaming giant said on Monday (July 9). For this, Google " s YouTube is investing $25 million to develop new features meant to reduce misinformation and help support "legitimate' news organisations build video operations.
Local news on YouTube has seen strong engagement so far, Google says, and there are plans to expand it to dozens more markets around the country. At present, the company is directing its users away from fake news through the Top News and Breaking News sections that feature content from major publications, as per 9To5Google.
The core of what Google is doing is, in effect, a response to the fake-news epidemic and the role that YouTube has found itself playing in the proliferation of conspiracy theory videos.
At such times, YouTube will begin showing users short text previews of news stories in video search results, as well as warnings that the stories can change.
The problem crops up nearly every time there's a big breaking news story: People post videos full of misinformation on YouTube.
This includes earmarking $25 million in Google News Initiative funding to create a working group of news organizations and media experts that will advise YouTube on new features.
It's harder to produce accurate and informative videos in the same time frame, so something Mohan called "a new information panel" will appear at the top of search results around developing news stories.
Robert Kyncl, YouTube's chief business officer, said YouTube isn't trying to fund specific news coverage - rather, the grants are about seeding "long-term sustainable skills" for web video. YouTube says that number will double in the coming months.
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