March 18, 2019

Starbucks unveils new seasonal cups, treats and reusable cup initiative

03 November 2018, 05:17 | Joann Bryant

Starbucks Holiday Cups Are Here and They’re Fine This Year, They’re Totally Fine

Starbucks’ holiday cup designs have been a magnet for controversy over the years. This season the company is hoping to use them to draw customers back to the stores in the typically slow afternoon period

"We listened to our customers", said Roz Brewer, Starbucks' chief operating officer.

Each year, as soon as Halloween is over, the coffee chain reveals its famous red cup.

Starbucks is giving customers an extra dose of holiday cheer, the coffee chain debuting not one, but four holiday cups.

For those of us who don't think Christmas cups should be unveiled until after Thanksgiving, keep in mind that a 2017 article, citing "experts", revealed that people who put their Christmas decorations up early are happier than those who wait.

So Christmas it is: The first design is green argyle with stars like that atop the Siren's crown in the company logo.

Starbucks has four new cup designs featuring patterns developed from the Starbucks Christmas blend coffee packaging.

Hop on over to Starbucks on November 2nd for a holiday drink!

'We learn from everything we do in our stores, ' Brewer said.

A reusable cup, in red, will also be given away to anyone who orders a holiday drink on November 2, and can be brought back to the store between November 3 and January 7 to receive 50 cents off a beverage.

There are also seasonal steamers and hot chocolate, like the Caramel Brulée Crème, Gingerbread Crème, and the Peppermint White Hot Chocolate. Plus, Starbucks will give out limited-edition reusable red cups to customers while supplies last on Friday.

New sweet treats are also on available, including Chocolate Swirl Brioche, a Pistachio Honey Croissant, and a Sugarplum Cheese Danish.

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