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IMDb Freedive is Amazon's new ad-supported streaming service

11 January 2019, 03:35 | Regina Holmes

IMDb called the new video service Freedive. Credit IMDb Amazon

IMDb called the new video service Freedive

Add another player to the growing field of streaming services.

The service though at least initially, doesn't offer as much variety or the latest content that Amazon Prime subscribers get, so anyone who subscribes to Amazon and is perhaps feeling ripped off by the news, need not feel that way as this service will focus mostly on older, classic movies and TV shows for now.

As far back as August, we reported that Amazon and IMDb were teaming up to launch a new ad-supported streaming service for Fire TV devices in 2019, offering free access to a huge number of movies and TV shows.

IMDb, which started as a repository for Hollywood credits, has morphed into an entertainment destination in its own right, and it has been a draw for advertisers, which can run video ads that takeover the homepage.




"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", Col Needham, founder and CEO of IMDb, said in a statement.

IMDb claims it has 250 million unique visitors a month looking up information about more than five million movies and shows. The content joins IMDb's existing short-form original videos like The IMDb Show and No Small Parts. Presently, Freedive is only available for the U.S customers.

The company spent heavily to produce and acquire streaming-video content including critically acclaimed shows such as "Transparent" and "The Marvelous Mrs. Maisel".

Though Freedive is pretty limited at the moment with only computer and Fire TV support, IMDb says it plans to expand its availability to other platforms in the future, including the IMDb mobile apps. Many of those viewers spend their time in ad-free Netflix and Amazon Prime. It's a USA -only thing for now.



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