March 20, 2019

Destiny exclusively in Bungie’s hands after split with Activision

13 January 2019, 01:15 | Cameron Gross

Hitman developer IO Interactive recently split with publisher Square Enix

Hitman developer IO Interactive recently split with publisher Square Enix

After months of rumblings about Activision being unhappy with the way Destiny 2 has been performing, the company has finally announced that their partnership, after almost 10 years, is coming to an end.

Bungie has been a major force in the video game industry ever since they launched the iconic Halo franchise in 2001.

While Activision and Bungie made the announcement of the split after the close of stock trading yesterday, but ATVI stock took a 7% tumble in after hours trading. There's no word on any impact on Destiny 2, and Bungie says its plans are "unchanged."

Even though it seems that Bungie will want to stay the course immediately following its break with Activision, it'll still be interesting to see where things go from here.

Bungie will keep working on Destiny 2 and will continue to deliver on the existing Destiny roadmap.

"Today, we're announcing plans for Bungie to assume full publishing rights and responsibilities for the Destiny franchise".

When developing Destiny, Bungie said it had a vision, but didn't have the means to launch a game of such magnitude.

Loved by a select group of players (Hello!), Destiny's committed pool of Guardians was never large enough to satisfy Activision's demands and expectations, leading to comments at investor share meetings where the publisher expressed disappointment in the brand.

Last year, Bungie announced a partnership with the Chinese tech giant NetEase to "explore new directions" and "build new worlds", suggesting this split from Activision has been in the works for quite some time. This shouldn't come as too much of a surprise, as the original 2010 contract stipulated that when the partnership ended, it would be Bungie keeping the property - though Activision would get the first pass on the option to publish more.

In a statement, Activision said "going forward, Bungie will own and develop the franchise, and Activision will increase its focus on owned IP and other projects". Our success is owed in no small part to the incredible community of players who have graced our worlds with light and life. Here's to you, to us, and to all of the adventures that await in 2019.

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