April 23, 2019

'Game of Thrones' Invades Bud Light Super Bowl LIII Commercial

10 February 2019, 01:41 | Cameron Gross

Game of Thrones steals throne from beer commercial at Super Bowl

Game of Thrones Press Site pic Daenerys Dragon

Reporter Wesley Lowery tweeted: "Can't lie and pretend it's not exciting to watch us have a commercial tonight".

But one ad jumped out Sunday night and is still buzzing social media.

"Dilly Dilly was a big piece of our medieval world and really helped us break into culture past year", said Andy Goeler, vice president of marketing for Bud Light, according to AdWeek. The ad makes it clear to viewers that both Miller Lite and Coors Light use corn syrup in their US-sold beers while Bud Light does not.

Jeff Bezos pulled a $20 million Super Bowl commercial for his space exploration company, Blue Origin, due to his relationship with Lauren Sanchez. Coors Light is made from water, barley malt, corn syrup, yeast and hop extract, MillerCoors says.

And to be clear, Big Corn was not pleased with the ad.

An Iowa corn farmer posted a video of himself pouring Bud Light down the drain.

Anheuser-Busch said it "fully supports" corn growers and will continue to invest in the industry.

It wasn't the Season 8 trailer that most fans were anticipating, but the Game of Thrones surprise "hijacking" of a Bud Light commercial during Super Bowl LIII seemed enough to hype up fans counting down the days until the April 14 season premiere on HBO.

If Bud Light's goal was to get attention, it succeeded.

When Bud Light unveiled the new ingredients label, which will be seen on its cartons starting this month, Bud Light Vice President, Marketing Andy Goeler told Marketing Daily: "As the leading brand in the category, we believe increasing on-pack transparency will benefit the entire beer category and provide our consumers with the information they expect to see". It had two of the largest social-mention spikes out of the game's advertisers in the first half, with almost 47,000 mentions on platforms like Twitter, Facebook, Instagram and Reddit, according to social-media measurement firm Brandwatch.

Doesn't matter, however, because the commercials are sometimes even more fun than the actual game.

Other News

Trending Now

Twitter shares plunge 10% after disappointing revenue forecast
Furthermore, he said the company is finding ways to make Twitter conversations easier to follow as a core differentiation factor. Markets also appeared unsettled by a weaker-than-expected revenue outlook for the current quarter and rising expenses.

Men who've smoked marijuana are more fertile than those who haven't
But the authors also say there are a few legitimate reasons why marijuana use really might be tied to higher sperm quality. Men who had smoked marijuana had more concentrated sperm than men who had never smoked marijuana, the researchers found.

London Zoo tiger killed after being introduced to male for first time
They did manage to put Asim, 7, back in a separate paddock, but by that time Melati, 10, was already dead. The London Zoo said its tiger territory will remain closed while the team focuses on caring for Asim.

New Fortnite account merge tool makes cross-play easier
This means that all the cosmetic items and V-Bucks that you've earned across platforms will be conveniently gathered in one place. Head to the Epic Games site to read the complete breakdown of what will happen, what will be kept, and what will be lost.

Kushner to visit Middle East on peace plan's economic part
Earlier in the day, Palestinians blasted a US-led conference on the Middle-East set to take place in Warsaw, Poland, next week. Palestinians want the city's eastern part as their future capital.

No talks between Trump and Xi before trade deadline
Trump has threatened to raise tariffs from their current 10 percent level to 25 percent at the deadline. However, the purchases don't offset the damage done to the soybean industry since tariffs were imposed.

Alicia Keys says Grammys 2019 will be "sickest" yet
Brandi Carlile is up for six awards, while Lady Gaga , Cardi B , Maren Morris and H.E.R. each have five nominations. She's nominated for her Sweetener album and "God Is a Woman" song.

If Knicks can't move Kanter, buyout talks to tip off
The Knicks have been trying to move Kanter for a few weeks, but his contract made things hard , according to the report. If the Knicks can not move Kanter by the trade deadline Thursday (3 p.m.), buyout discussions will begin immediately.

SDF will attack ISIL Syria enclave once civilians out
Islamic State redrew the map of the Middle East in 2014 when it declared a caliphate across large areas of Syria and Iraq. But a series of separate military operations, including by the SDF, have left its proto-state in tatters.

Kearney returns from injury for Scotland clash
Rob Kearney will return at full-back for Ireland's Six Nations trip to Scotland , with Chris Farrell parachuted into the centres. That injured trio have now been joined by Robbie Henshaw, who according to Schmidt has failed to shake off a dead leg.