February 21, 2019

'Game of Thrones' Invades Bud Light Super Bowl LIII Commercial

10 February 2019, 01:41 | Cameron Gross

Best Super Bowl Commercials of 2019

'Game of Thrones' Makes Surprise Appearance in Bud Light's Super Bowl Ad

Reporter Wesley Lowery tweeted: "Can't lie and pretend it's not exciting to watch us have a commercial tonight".

But one ad jumped out Sunday night and is still buzzing social media.

"Dilly Dilly was a big piece of our medieval world and really helped us break into culture past year", said Andy Goeler, vice president of marketing for Bud Light, according to AdWeek. The ad makes it clear to viewers that both Miller Lite and Coors Light use corn syrup in their US-sold beers while Bud Light does not.

Jeff Bezos pulled a $20 million Super Bowl commercial for his space exploration company, Blue Origin, due to his relationship with Lauren Sanchez. Coors Light is made from water, barley malt, corn syrup, yeast and hop extract, MillerCoors says.

And to be clear, Big Corn was not pleased with the ad.

An Iowa corn farmer posted a video of himself pouring Bud Light down the drain.

Anheuser-Busch said it "fully supports" corn growers and will continue to invest in the industry.

It wasn't the Season 8 trailer that most fans were anticipating, but the Game of Thrones surprise "hijacking" of a Bud Light commercial during Super Bowl LIII seemed enough to hype up fans counting down the days until the April 14 season premiere on HBO.

If Bud Light's goal was to get attention, it succeeded.

When Bud Light unveiled the new ingredients label, which will be seen on its cartons starting this month, Bud Light Vice President, Marketing Andy Goeler told Marketing Daily: "As the leading brand in the category, we believe increasing on-pack transparency will benefit the entire beer category and provide our consumers with the information they expect to see". It had two of the largest social-mention spikes out of the game's advertisers in the first half, with almost 47,000 mentions on platforms like Twitter, Facebook, Instagram and Reddit, according to social-media measurement firm Brandwatch.

Doesn't matter, however, because the commercials are sometimes even more fun than the actual game.

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