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10 February 2019, 10:42 | Cameron Gross
Spotify takes aim at ad blockers - GSMArena.com news
2% of all Spotify accounts utilize an ad blocker according to a March 2018 report, which led the company to begin monitoring and suspending accounts suspected of using the programs. The company did not disclose if it wants to first warn free users that they risk a permanent ban on the service or the account would be terminated without prior notice. Unfortunately for Spotify, in addition to ad blockers for browsers, there are apps for Windows and Android created to block the streaming service's ads.
If you're a free Spotify user, you have to contend with advertisements.
Until now, listeners who broke the rules had their accounts suspended, and were sent a warning via email.
You could soon see your Spotify account banned or shutdown completely if you use an ad blocker.
If you're a free Spotify user you have to contend with advertisements
In its updated Terms of Service, Spotify indicates it won't be so lenient with these users going forward.
Spotify has been sending warnings to users who are being caught for blocking ads. This development was a long time coming, as Spotify revealed last March that two million free users were using third-party tools to get around ads.
Spotify, reporting fourth-quarter earnings this week, said it has 116 million ad-supported monthly active users and that it generated $198 million in ad revenue. The company is reportedly in talks to acquire podcast network Gimlet Media, which includes podcasts such as Reply All and Homecoming, in an attempt to bolster the podcasting element of its service.
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