April 19, 2019

Burger King apologizes after commercial featuring chopsticks drew criticism

11 April 2019, 05:58 | Joann Bryant

Burger King slammed over ‘racist’ advert featuring customers trying to eat chicken burger with chopsticks

Burger King Slammed on Social Media Over Chopsticks Ad

"Take your taste buds all the way to Ho Chi Minh City with our Vietnamese Sweet Chili Tendercrisp, part of our Tastes of the World range".

Burger King said it asked the franchisee to remove the video immediately. A spokesperson said the advert was insensitive and did not reflect the company's brand values of inclusion and diversity.

Tweets containing the original ad have been posted almost three million times online.

It may have started as an inappropriate ad in humble New Zealand, however, Burger King's unfortunate chopsticks campaign has now gone global with threats of country-wide boycotts.

"It honestly took me a second to work out what the heck I was looking at", Mo told the Huffington Post.

The misstep is potentially damaging given Burger King's big growth plans in Asia, especially in China where it opened about 100 new restaurants previous year to reach about 1,000 locations.

The ad for the chain's new Vietnamese Sweet Chilli Tendercrisp burger went viral this weekend after Maria Mo, a Korean New Zealander, shared her thought on Twitter after viewing the ad on Instagram.

In her post, Mo wrote: "I'm so sick of racism of any kind".

"I could not believe that such a concept was approved for such a big, well-known company".

Mo told that she shared the clip as she was exhausted of large corporations portraying Asians in an offensive manner.

"What used to be considered "creativity" is now deemed by many to be "bad taste" or even "racist".

Her original tweet sharing the promotional video has been viewed over 2 million times, with many voicing their support of her stance.

"We are truly sorry that the ad has appeared insensitive to our community". Others angrily told her that she was overreacting or didn't have a sense of humour. It was, however, still being promoted on social media.

Some on social media have likened this to the racism row faced by fashion house Dolce & Gabbana after they posted videos of a Chinese model eating Italian food with chopsticks in 2018.

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